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Realvanity and the first decade of Alber Elbaz for Lanvin

Monday, May 14, 2012 2:47:43 PM Europe/Berlin

Lanvin jacketMore than 800 guests, with a lot of oriental personalities, rushed to Pechino for a fashion show and a fairy party organized by the French label to celebrate the first decade of Alber Elbaz for Lanvin.

 

 

During the fashion show, they presented collections for men and women on a mirror background with black cloths and twinkling lights. After the fashion show, there was a party in Versailles style: huge chandeliers, champagne fountains and food pyramids.

 

 

The Israeli designer announced the upcoming opening of a flagship store in Shangai in order to consolidate the relationship between Lanvin and China, where all his collections will be present.

0 Comments | Posted in Articles By Valentina Realvanity

Reavanity and Burberry: "Art of the Trench India"

Friday, May 4, 2012 1:58:25 PM Europe/Berlin

Burberry dressBurberry revives his legendary trench assigning the project “Art of the Trench India” to the higly-rated Indian street-blogger Manou.

 

 

This uniform is a coat of military origin and it is proposed in different colours. Since more than 70 years, this trench can be considered the quintessential basic item of the English label.

 

 

Manus had to photograph masculine and feminine exponents of Indian society that wear the well-known trench.

 

 

The result is very interesting and confirms that nowadays this item is still considered synonym of elegance and style.

0 Comments | Posted in Articles By Valentina Realvanity

Dress by Diane Von FurstenbergWhat could arise from the collaboration between an established brand present in modern art museums such as Diane Von Furstenberg and an innovative brand become famous for its unique silhouette denim such as Current Elliott?

 

 

Easy to say, a denim-collection inspired to the Sixties that proposes a classic skinny pants, a relaxed straight leg, a skirt and a pair of shorts, all available in different colors and prints. And of course, it could not miss the timeless wrap dress that made DVF famous all over the world, obviously revisited with the touch of the cool brand Current Elliott.

 

 

The collection was launched by a Gia Coppola's short-movie (one of the grandchildren of the master Francis Ford) with the narrative voice of Aubrey Plaza and a cameo by Ray Liotta.

0 Comments | Posted in Articles By Valentina Realvanity

Ther’s the sea in the air… Realvanity would like to make a gift to you!

Monday, February 20, 2012 2:47:28 PM Europe/Berlin

realvanity-villa-grazia-lampedusaRealvanity staff is pleased to announce that there is a surprise for all his customers and for everyone who had visited our website www.realvanity.com.

We are planning an extraction which will involve all customers registered on our site, and the prize is an excellent one week sojourn for 2 adults and one child at Residence “Villa Grazia”, located in one the most precious pearls of South Italy, the mediterranean island of Lampedusa. It is to the South of Sicily, near Maroccan cost and its landscapes and plants are similar to the African.

In this peace and wellness oasi, we have choosen “Villa Grazia” because we want to assure our customers a pleasant stay and to be sure that they are cuddled throughout the duration of the stay. “Villa Grazia” (http://www.villagrazia.net/), surrounded by the green, is family run so the owners will reserve you a warm welcome and will be always at your disposal.

This is a present that we want to make to our customers, but also to who is not yet our customer! Don’t miss the opportunity to enjoy this stay, subscribe to our site and you will participate at the extraction!

0 Comments | Posted in Articoli By Margherita Realvanity

Realvanity - Interview to Sharon Roopra - DKNY - Pitti 2012

Tuesday, January 31, 2012 2:38:52 PM Europe/Berlin

Realvanity interview the sales manager of DKNY, Sharon Roopra. She reveals us which is the target of the new "line" of DKNY Man. The secret is to create fashionable and versatile clothes, a mix of sportswear and the elegance of pret-a-porter at an affordable price to be competitive.

0 Comments | Posted in News By Nicola Realvanity

Realvanity - Interview to Yossi Cohen - Pitti 2012

Friday, January 27, 2012 5:42:36 PM Europe/Berlin

Yossi Cohen, Ballantyne art director tells us about his important contribute to the company, he bring to Ballatyne a mix between past and future soaked with a strong aestethic value and with all flavors and colours from Scotland, homeland of the prestigious brand. Warm colours of nature and land dance together with greys and blues of the city.The modern tecniques and the high quality of Made in Italy make every Ballantyne a “unique item”.

0 Comments | Posted in News By Nicola Realvanity

News for Summer 2012 - Realvanity

Wednesday, January 18, 2012 2:49:14 PM Europe/Berlin

news-summer-2012-realvanity-shopping-onlineAre you eager to know what have to be in your wardrobe for Summer??

Realvanity is here to give you all the tips, and to offer on-line occasions that you mustn't miss out! Very low cost price! From Milan to Palermo, from Bucarest to Huston, from Paris to Seul, the new trends for Spring/Summer 2012.


You have to turn back in time, Retrò style now is the fashion...loose clothing, silk shirt and bubble skirts. The most romantics have to trust in Bon ton Style, perfect casual for any occasion.


Summer 2012 colour is orange, in all its tones, from pumpking to papaya, to mandarin, together with a full range of oriental warm colours.


Arm yourself, for the hot season you have to dare and dare! Fluo and strong colours are an absolute must for Summer 2012!

0 Comments | Posted in Articles By Margherita Realvanity

Fashion week? Unexpected results!

Friday, September 30, 2011 2:59:04 PM Europe/Berlin

milano-fashion-weekMilan Fashion Week closed on Tuesday, with positive results. Milan also emerged as one of the leading fashion capitals of the world and this is another success, opposity of the financial crisis..and Realvanity is a witness for that.

The numbers talk and fortunatly, although there is a real crisis on the financial markets, but this Fashion Week has marked a “+” on our sector.

Name likes DKNY, Diane Von Furstemberg, Jenny Packham, Tibi, Elie Tahari, Ralph Lauren introduce clothes with a mix of chic and street with bright colors, but, there is black and white too, for attenuate the color runway.

The fashion, today, present a cool woman but at the same time “easy”, who loves to surprise with shirt or dress, sometimes trasparent for accentuate the womanliness.

0 Comments | Posted in Articles By Nicola Realvanity

REALVANITY: fashion current crisis? We don’t know what is it.

Tuesday, September 27, 2011 11:34:56 AM Europe/Berlin

During we’re writing that article, the sales of the world’s most famous brands like Dolce & Gabbana, Gucci, Cavalli, Moncler and the others “bigs” of the fashion scene are not dropping down, at the same time the request of the French manufacturers, feelt liked minor but not less important, such as Isabel Marant, Neil Barrett, Lanvin and Adam Jones Paris, soar.

Realvanity strives to satisfy the daily request of the users, and, that’s why during this years we become a point of strength for the online’s clothes.

As you will surely know, our site is a virtual fashion boutique where you can shop with extremly convenient prices, up to 80% off the original prices.

We have precede in our last news, there’re missing a few days (let’s keep our fingers crossed ) about the “opening” of the new site, full of innovations to semplify the navigation and purchase for our customers.

This side, we invite you to check our offert and our promotions.

0 Comments | Posted in Articles By Nicola Realvanity

Realvanity – record sales in Russia

Monday, June 13, 2011 4:05:19 PM Europe/Berlin

Just as the idea of having reached the peak of our sales in the former USSR was starting to sink in, we had to redefine our definition of “success”, thanks to the astounding increase in sales.

Much of the credit goes to “Russia Fashion Week” - a prestigious showcase that has spread the word (and the creations) by Dolce & Gabbana, Brioni, Ermanno Scervino, Diane Von Fustemberg and the other Big Names of the international scene. The first analysis helped us identify the reasons for this (partially) unexpected success are basically to be found in our extremely competitive prices (exceeding 80% off retail price in some cases) and in our punctual insured shipping.

Realvanity has always expressed its intention to invest its human and intellectual assets in a medium-long term expansion plan in eastern europe. We are proud to reap the fruit of our hard work and we thank gratefully our customers, both old and new.

It’s quite evident that our russian aficionados can quite spot a bargain when they see one.

0 Comments | Posted in News By Nicola Realvanity

Pitti Uomo 80

Monday, June 6, 2011 5:53:22 PM Europe/Berlin

pittiThe eightieth iteration of Pitti Uomo is upon us!

Quoting the official guide:

On the occasion of Pitti Uomo 80, Fondazione Pitti Discovery is launching “VESTIRSI DA UOMO” [Dress like a Man] a project devoted to the new contemporary classic look, with a focus on new generation masculine elegance. It is a strong trend in today’s men’s fashions: Pitti Uomo captures it and Pitti Discovery is dedicating an event-performance with an original interpretation to this phenomenon. The stars will be a group of very different Italian and international firms, expressing this new fashion concept through a product that can consistently combine artisan tailoring, styling, innovative materials and details with concreteness. The companies participating in this first edition of VESTIRSI DA UOMO will be: BOGLIOLI, BRUNELLO CUCINELLI, CAMOSHITA UNITED ARROWS, CHURCH’S, GIANVITO ROSSI, HAVER SACK, MONTEDORO, NIGEL CABOURN, PIOMBO, RODA e SARTORIO. The show will open on the evening of Tuesday, June 14 with the special partecipation of mannequins as Violeta Sanchez, Amalia Vaireli, Axelle Doue’, Claudia Huidobro, and there will be two repeat performances on Wednesday, June 15 to give buyers, members of the press and guests the opportunity to see the show.

0 Comments | Posted in Articles By Nicola Realvanity

Open-House event

Wednesday, May 11, 2011 5:14:01 PM Europe/Berlin

Some photos taken at the Open-House event we organized last week-end.
Thanks to the warm, sunny days we registered a great audience.

0 Comments | Posted in News By Nicola Realvanity

Shop Anniversary

Friday, April 22, 2011 5:01:44 PM Europe/Berlin

Some pictures we took during the social event (dare we say “party”?) for one of our shops.

As you’ll surely guess, quality and convenience always actract a big audience

0 Comments | Posted in News By Nicola Realvanity

2011: Spring comes from Russia

Tuesday, March 29, 2011 11:02:31 AM Europe/Berlin

pellicciaRussia is showing a significant increase in terms of fashion industry..., and Italy testifies for it.

As a matter of fact, in November 2010, the Russian Fashion Festival took place in Milan.

This event intended to promote emerging designers of the former Soviet Union and gave them the opportunity to present their spring/summer collection 2011.
In the showroom of ‘Società Italia’, the organizer of the event, in addition to Russian talents, there were also Ukrainian, Kazakh and Latvian designers that showed their talent to the italian public.

To give even more support to the participants, the collections were evaluated by a panel of italian experts. The jury evaluated and rewarded Igor Gulyaev with International Award, Tatiana Sudaryanto was awarded with the prize for Originality of design and the collection of Svetlana Tegin, was chosen for the Quality of tailoring.

During the event, in addition to fashion shows, also various workshops were arranged, in order to rise and icrese possibilites of collaboration in the field of fashion between Italy and the countries of the former Soviet Union.

The former Soviet Union is a very precious customer for italian fashion market. Russian people has always been attracted by Made in Italy and they are regular clients in our glamourous boutique. According to this, it would be advisable to keep developing cooperation between this two countries, wich are very different from each other, but able to communicate and exchange ideas dealing with fashion.

Considering this, Realvanity.com is a further prove that testifies Russian interest in italian fashionstyle! Clothes by Brioni, Dolce&Gabbana, Ermanno Scervino and Roberto Cavalli are the most appreciated items among our Russian Users.

The on-line Outlet Realvanity is always up-to-date about the latest fashion news and well-stocked with best italian brands.

0 Comments | Posted in Articles By Nicola Realvanity

Sparkling seduction: burlesque conquers Hollywood

Tuesday, February 15, 2011 5:47:45 PM Europe/Berlin

dita-von-teeseNowadays the game of seduction has a new set of rules: those of Burlesque. The homonymous movie, featuring Cher and Christina Aguilera, has premiered just a few days ago.

Burlesque is very popular among italian women over30. As a matter of fact, a lot of dancing-lessons are arranged all over Italy. But what makes Burlesque so fashionable? Could it be the undeniable charme of an old-fashioned form of entertraiment that belonges rightfully to Art?

Burlesque has seen a second springtime at the end of 90’s, thanks to a number of professional dancers (such as Dita Von Teese), attracted by this kind of show between voiyeurisme and irony.

People who never lost sight of burlesque, are fashion designers such as Vivienne Westwood, Louboutin (shoes), Dolce e Gabbana (corsetry), Jean Paul Gaultier (coulotte), Agent Provocateur (lingerie), Lacroix (dresses), John Galliano and Thierry Mugler.

0 Comments | Posted in News By Nicola Realvanity

Jeans, redux

Friday, February 4, 2011 5:49:41 PM Europe/Berlin

dariaWe have already discussed blue jeans, that peculiar garment is particularly comfortable - not too tight - and looks like something stolen from your bf’s wardrobe.
They are gorgeous, but frankly unless you are a tall, shapely top model chances are you will have a hard time looking for a model that suits you. H&M comes to the rescue by presenting a new capsule collection in his stores, The Blues, dedicated to springtime and based on jeans and sailor suit stripes, a binomy you can depend on those beautiful, sunny days in april.

In the Ads, the statuesque Daria Werbowy wears the next must-have of the collection: jackets, shorts, striped sweaters and lovely boyfriend jeans, which can’t be beaten for comfort and quality.

What deserves more a visit to your favourite online emporium (ahem!), since the collection is flying off the shelves?

0 Comments | Posted in Articles By Nicola Realvanity

Pitti Uomo 2011 - Alexander’s CEO Andrea Martini Antonini

Wednesday, January 26, 2011 4:33:38 PM Europe/Berlin

martiniRealvanity Fashion Outlet presents an interview with Andrea Martini Antonini, CEO of 3A Antonini (of Lumberjack and Alexander fame).

We are happy and proud to celebrate the 101st year in Alexander history. Alexander has a long and distinguished history dating from 1910 in Great Britain. Since its birth our brand has grown past european borders, especially after WW2.

In the last few years we tried re-imagining our own cornerstone ideas with new materials and a new style. We managed to evolve Alexander into a fresh, young brand in order to cater to a younger, trendier audience. We are conscious we are moving in the opposite direction of our competitors: these have been difficult years and we felt we should try a different approach to an ever changing market.

Our Most recent project will see the light in the form of a retail, mono-brand chain of shops which will give our brand and and products the visibility it deserves. We at Alexander are now planning to to sell online, perhaps starting with one or two of our product lines.

0 Comments | Posted in Articles By Nicola Realvanity

Pitti Uomo 2011

Wednesday, January 26, 2011 9:45:57 AM Europe/Berlin

pittiAs part of the coverage of the important fashion fair “Pitti Uomo 2011” we present our faithful readers with an interview with Alessandro Cantarelli, CEO of the important brand

RV: How would you define your style’s soul?

AC: For this 69th edition of Pitti Uomo we tried to play on the many meanings of “style” (“stile” in italian). We went trough different concepts in our long history, the latest being “Dolce Stile Nuovo” (“Sweet New Style”, a pun on a literary current of the Renaissance) for our S/S collection, featuring our colorful clothes paired with ornaments made with candies.
This year we elected to keep on exploring the nuances of the word “Style”. We thought that our mission is to create, to stimulate the fashion market. It’s been years since we began this craft so we guessed we may be considered “devotees” to beauty... And so our “Devoted to Style” campaign was born. Admittedly, the imagery we used may be considered controversial but we made a point of removing most of the traditional Christian items from the picture (the wooden cross, the nails, the crown of thorns...). We believe we succeeded in conveying our message without hurting the sensitivity of our audience.

0 Comments | Posted in Articles By Nicola Realvanity

The charm of the uniform

Wednesday, January 12, 2011 10:29:48 AM Europe/Berlin

geriUniforms have always had their unique charm. Uncounted pages have been written on this axiom, a veritable ink river connecting Rossella O’Hara to the period movie so popular on european TV.
These last few years (and regrettably a good number of armed conflicts) possibly made us familiar with the most pragmatic aspect of military garb – which means fatigues that actually help infantry soldiers to carry stuff and not getting shot at by the enemy (as Robin William’s character said in Good Morning Vietnam “What’s the point of wearing a new camouflage suit if no-one gets to see it?”).
Fashion designers – possibly in the middle of an historical Shojo Manga trip – seem quite content of reviving the discreet charm of military uniforms, with a meaningful twist. Uniforms shows you belong to some group, they mark you instantly as part of an organization. Check out Michele Rossi’s Homme/Femme new offerings.
Militarization of the catwalks?
We at Realvanity prefer to consider this this phenomenon as a (much appreciated) return to an “old fashioned” elegance, maybe less serious than the models it’s inspired to.

0 Comments | Posted in Articles By Nicola Realvanity

Bob Sinclair wearing Homme by Michele Rossi at Guess Store opening

Wednesday, December 22, 2010 5:42:43 PM Europe/Berlin

bobBob Sinclair (aka Christophe Le Friant), has recently guest starred the Guess’ Store opening in Milan.

Many stars of the italian show-business were present such as Elenoire Casalegno, Manuel Casella e and his girlfriend, Benedetta Parodi and his husband Fabio Caressa, Kris Reichert, Beppe Convertini, Silvia Abbate, singer Gomo Tolku and even world fencing champions Elisa Di Francisca ed Elisa Errigo plus many other famous names .

 

 

 

After his recent suvvess with his album “From Jamaica”, the popular french DJ has manned the improvised Dj station in Milan.

Our observant guests will no doubt notice Monsieur Sinclair’s Homme by Michele Rossi’s mock-military jacket

You will find our “Homme” offering a here, and Bob’s jaket here.

0 Comments | Posted in Articles By Nicola Realvanity

From Russia with Glamour

Wednesday, November 17, 2010 11:00:28 AM Europe/Berlin

russiaIt is a well known fact that the spotlight of the fashion scene is shifting towards the east.

That’s a very insightful piece of information, one that shop assistants and personal shoppers in the posh boutiques in Rome and Milan are facing on daily basis, as elegant Russian couples scour the shops for the next exclusive Ermanno Scervino or Brioni suits. Too often labeled as “Nouveau Riche”, these eastern Europe oligarchs have both funds and an enviable knowledge of the fashion scene.

Russia’s interest for the italian Moda appears even more solid in the light of the exponential increase in the number of visitors and buyers hailing from the Russian Federation that Realvanity.com has had in the past two months. The virtual wishlist of the inhabitants of this large slice of Europe may help us to better understand the tastes of the former “iron courtain”.

Russian buyers have mature and discerning tastes, regardless of his or her age and budget (which appears to be considerably higher than in western european countries). The most sought-after brands (apart from the “usual suspects”: Lanvin, Dolce & Gabbana, Gucci, Prada) are the sober Brioni men’s suits.

The economic importance of the Russian Federation grows stronger with each passing year, together with that of the so called “BRIC” countries. The russians identifying luxury goods with Italy says a lot on the role of Italian manifacturers in the world fashion scene.

Realvanity.com will keep an eye on the interesting Russian scene – expect more contents in the next future.

0 Comments | Posted in News By Nicola Realvanity

Realvanity.com – the reasons behind our success

Friday, October 15, 2010 11:57:30 AM Europe/Berlin

Realvanity has turned out to be one of the most interesting initiatives in the online fashion scene. Let us discover the reasons for this success with the owner and founder Giovanni Scoma.

Fashion Times: You belong to the business world. How did you come up with the idea of the Website.

Giovanni Scoma: Realvanity was born from an idea I made mine: selling brand clothes at stock price while exploiting the immense visibility granted by the internet. Our years-spanning experience in fashion stock commerce has grated my staff and me a deep knowledge of the market. Two years of meticulous planning and eight months of careful implementation validated our efforts.

FT: What kind of difficulties did you overcome?

GS: The obstacles we had to fight were many starting from the many prejudices about e-commerce.

Italians have never been too keen on online shopping, even when risks are non-existant, the terms-of-service and accessible price, like Realvanity..

Oddly enough, we don’t seem to find the same resistance from the rest of our customers.
Another issue is the nature of internet itself. A successful website needs continuousadvertising camaigning and an aggressive, dynamic marketing strategy. Our customer’s satisfacion – the very ones whose trust we earned thanks to our professionalism and care for details rewarded our effort.

FT: What will the future of Realvanity be like?

GS: Future is uncertain by definition, but things are looking great. In a field where there’s a fierce competition and in this economy we keep growing 15% to 20%, with an ever growing customer platform. We cannot let our guard down, though The price for success is constant work.

FT: What’s your take on your company’s success?

GS: The reasons must be found in our competitive prices and in our wide selection of clothing.. What’s more we guarantee the originality of the clothes we sell:people are much more selective towards imitations. We chose not to settle for the most important brands of the Italian Fashion scene, but we elected to deal with brands of a more international flavour.

Brands like Dsquared2, Turk or Velvet may not sound familiar to italian ears but they are extremely popular in New York, Paris or – why not – Tokyo or Seoul.

FT: What’s the future of Made in Italy, in your opinion?

GS: Italy is still the place to be when we are talking fashion. We ship hundreds of brand clothes a month and most of them are Gucci, Valentino, Dolce & Gabbana, Roberto Cavalli e Prada.

0 Comments | Posted in Articles By Nicola Realvanity

Chatting with Emanuela Gentilin

Friday, October 8, 2010 11:17:08 AM Europe/Berlin

emanuela-gentilinYou may imagine our surprise when we realized one of our many customers turned out to be an italian celebrity, namely Emanuela Gentilin herself: showgirl, TV author and co-founder of Mamma Italia NGO.

The beautiful Emanuela - who was born a mere kilometers from our main facility in Vicenza - kindly accepted to answer to a couple of questions.

Realvanity: Which one of your artistic works do you hold dearer?
Emanuela Gentilin: Surely my first TV experience as reporter for Rai Uno channel, for the "Festa Italiana" show. I could visit several beautiful italian towns, praising their unique cuisine and tradictions, not to mention their beautiful panoramas... I won't forget the warm hospitality of the many locals i met during the show's season.

RV: How do you feel about Internet?
EG: I just use it to keep in touch with my friends on the social networks, or to google stuff... Nothing too complicated!
I'm quite fond of online shopping: i usually buy travel tickets or I do some online shopping when I feel like it.

RV: Together with Nicola Paparusso you founded "Mamma Italia", a NGO we blogged about before. Can you tell us why you chose to devote time and resouces to the well being of children in need?
EG: Nicola and I have always been a very active couple and we always wished to share our enthusiasm with the rest of the world while trying to do something good for the rest of the world. All this became real with the "Gran Gala" del Made in Italy, an initiative i always fels as my own - probably because my father's an entrepreneur and I thought that recognizing the coninuous effort of the small-to-medium business was just fair.

Thanks to Emanuela for her time.

0 Comments | Posted in Articles By Nicola Realvanity

Social Networks

Wednesday, September 29, 2010 5:43:23 PM Europe/Berlin

Realvanity.com keeps growing and upgrading, striving to provide its customers with the best possible service.

A good service means also constantly being at the customer’s side, to help her or him in their choice, to sate their need for fashion.

What better use for Social Networks, then?

Realvanity.com is now present in these Social Network and Micro Blogging websites:

YouTube

FaceBook

LinkedIn

Twitter

MySpace

Add us, ask our friendship, Tweet us, Poke us to your heart’s content.

Ahem!

We may want to rephrase that last sentence, but hopefully the message should be clear.

0 Comments | Posted in News By Nicola Realvanity

Red Vanity

Tuesday, September 14, 2010 9:55:59 AM Europe/Berlin

metisTwo sweet eyes, a fiery mane of hair (we are too shy to mention her hot body) and the name of the Goddess of Wisdom herself.
Metis Di Meo, italian showgirl, actress and lovely person tout court was so kind as to have an interview with your favourite Online Fashion Outlet (or so we hope).
What we got is a delightful glimpse of her humanity and wits.

RealvanityYou are well known to the wide public for the italian “Dancing with the Star” show, but your artistic resume is rich and varied...
Metis di Meo: I started working as a young girl...
After several years as a theatrical actress I began working as announcer and show host all around Italy (premières, events, concerts and such). Then my first screen test in Rai, for a show with the famous italian showman Pippo Baudo. Those were the frantic days of my high school diploma (which I aced, for the record).
That show never came to be, but I still got hired for the popular sunday afternoon show “Domenica In”, with Massimo Giletti.. It was my very first live show for the national network, I still remember it with some emotion: I got to interview several personalities, ranging from soubrettes to important politicians. In the meantime , I started working in many other TV programs for different networks.

…As a matter of fact I recently have had the opportunity to work with Pippo Baudo during the “ Gran Gala’ del Made in Italy”... A long awaited honour!

Realvanity: One of your many activities is particularly prominent: your work for “Mamma Italia”, the NGO that supports children in need in several poor countries. Why did you decide to support this specific charity?

Metis: It’s a topic I hold dear. I have always dealt with children and I have always loved writing TV programs for kids of every age. I also have a lovely 15 years old brother and many friends and relatives who actively support humanitarian organizations in third world countries.
Children’s safety is an absolute asset: our future depends on it. Everyone’s concerned about the symptoms (crime, unemployment, poverty) but few have the vision to address the cause of the issues of the 3rd world countries.
Mamma Italia has been a natural choice . President Nicola Paparusso is concerned with the well-being of children worldwide and he has been working hard to convey the right message: that children are as important as the world’s VIPs.

Realvanity: And now, for something completely different: this is a fashion website after all... How do you feel about fashion (sort of a rethorical question, I am afraid).

Metis: I’m an extremely colourful and cheerful individual and I always try to give an original twist to what I wear.
I must add that my wardrobe is more akin to a theatre’s costume workshop: I have dresses ranging from the 18th century style to ultra-modern. You may dig up hand-made corsets, Madonna-esque sequin-spangled lingerie or retro pin-up dresses.
Everything suits my current mood – I can be quite theatrical in my style.
I don’t love little trinkets or jewelry, I prefer striking clothes with essential details – unique creations instead of major brands.

Obviously I just love going out in jeans and t-shirt.

metis2Realvanity: How do you feel about new technologies? Have you ever bough fashion online?

Metis: Love and hate, basically. I have 3 cell phones and I can’t stand any of them, nor can I suffer the ubiquitous presence of palm and lap computers, the continual crave for information.
Technology has to be managed carefully, or it can devolve into a dangerous addiction.
If you can use it, it’s a wonderful gateway to the world, that can unlock lots of opportunities.
That’s what online purchases are all about: it’s fast and easy – the trick is knowing the best sites such as Realvanity.com. The supply is extremely varied and the prices are competitive – all the advantages of shopping in malls minus the parking issues!

RealvanityWhat are your future projects?

Metis: I recently shot two movies “Maschi contro Femmine”(Males Vs. Females) and “Femmine contro Maschi” (Females Vs. Males), both directed by Fausto Brizzi. The cast features a lot of big names: Bisio, Brilli, Cortellesi, De Luigi, Solfrizzi, Letizzetto, Ocone, Ficarra e Picone, Preziosi, Vaporidis. Of course there will be a lot of big news about my TV appearences... But these are kind of a secret... When I’ll be allowed to speak about it you will be the first to know.

0 Comments | Posted in Articles By Nicola Realvanity

Mamma Italia - spot

Thursday, September 9, 2010 2:49:33 PM Europe/Berlin

Mamma Italia Spot - Featuring Nicola Paparusso, Enrico Lo Verso and Metis Di Meo.

0 Comments | Posted in Articles By Nicola Realvanity

Mason’s - Pitti Uomo 2010

Tuesday, August 10, 2010 8:40:37 AM Europe/Berlin

We interview Anna Salvetti, in charge of marketing for Mason's.

0 Comments | Posted in News By Nicola Realvanity

Mamma Italia - Mom Italy

Friday, June 25, 2010 5:27:44 PM Europe/Berlin

mamma-italiaWe steal just a few moments of your shopping time to introduce a praiseworthy initiative.

Mamma Italia is a NGO whose aim is to gather funds to ensure the respect of children in need’s rights. One of the organization’s prime objectives is to improve children’s life by ensuring their fundamental rights - such as health, educationand safety, are respected.

Mamma Italia, while still a young project, is greatly appreciated by the general audience.

Mamma Italia was founded by Nicola Paparusso and Emanuela Gentilin.

Stay tuned for more info on this subject!

0 Comments | Posted in Articles By Nicola Realvanity

Mamma Italia - Promo

Friday, June 25, 2010 5:27:44 PM Europe/Berlin

Mamma Italia is a NGO whose purpose is to help children in need.

The organization (you may want to check this post for further info) is very active in the international scene.
In this video you may recognize several italian celebrities, such as Nicola Paparusso (president of Mamma Italia), Enrico Lo Verso and Metis di Meo.

0 Comments | Posted in Articles By Nicola Realvanity

In Memoriam of Alexander McQueen

Thursday, April 15, 2010 4:38:08 PM Europe/Berlin

alexander mcqueenWho has never had - or at least coveted - a skull spangled scarf by Alexander McQueen?

This popular garment, which has quickly become the fetish accessory for the younger celebrities, it’s a cult piece and quite the “must have” detail.

Sadly Alexander McQueen, young and successful stylist, known as a provocative artist died on 11th of february, at the peak of his carreer scorso. He was found dead in his flat in London, possibly a suicide.


Son of a cab-driver, Alexander dropped off school at the age of 16, moving to Milan at 20 in order to work for Romeo Gigli.

In 1996 McQueen gets hired as creative director for Givenchy, eeffectively replacing John Galliano. He would work there till 2001 when he joined the Gucci Group in Firenze. This marks the beginning of the most happy and creative part of his carreer.

The fashion scene - both british and global -lost one of his most transgressive geniuses: every catwalk was a display of creative ingenuity that will be sorely missed.”


Anna Chiara Brighenti
(this translation has been authorized by the author)

0 Comments | Posted in Articles By Nicola Realvanity

Nails and Colours

Thursday, March 25, 2010 5:57:51 PM Europe/Berlin

handCrimson as deep and passionate as a Hollywood diva’s voice; Queen of the Living dead black; Corporate Sobriety Purple.

The good, the bright and the vivid dominate this spring’s nail colour scene - be it on the exquisitely manicured cheratinous appendages of fashion queens and desperate housewives alike.

Begone, faint winter tints. Hallo bright spring colours.

Mind you, these bold fashion statements present grievous dangers.

First of all your nails (or toenails) have to be perfect.

Non nice.

Not cured.

Perfect.

The bright tint will highlight each and every chip and imperfection on your nails. And we all know there’s just one answer to that: manicure, manicure, manicure.

Well, if that doesn’t work there’s always kitchen gloves...

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Welcome

Thursday, March 18, 2010 3:31:50 PM Europe/Berlin

shoesFashion has always been on everybody’s mouth: from the eloquent dicussions in posh tea parlours to petty gossing at the hair-srtylist’s... Everybody loves talking about fashion.

One-season fads, dresses which never go out of fashion.

What’s in now, what’s going to be great.

The ancient greeks believed beauty was truth and truth beauty.

We humbly suggest that beauty is also fun and we intend to write about it - with all the creativity and wit we can muster.
We will discuss beauty in its every form, be it striding on the catwalk, cruising on the highway or simply worn in everyday’s life.
We will space from gossip to dissertation in the blink of an eye.

And, please, don’t tell us that these are trifling matters - it’s a glamorous job, but someone has to do it.

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Make way to Street Glam

Thursday, March 18, 2010 3:11:15 PM Europe/Berlin

It may sound weird, but everything officially trendy used to be exclusive to the selected few - the demigods of international jet-set, smiling smugly from the glossy pages of fashion magazines.

Well - these days the streets are the place to be for fashion.

Facehunter is a blog which clearly demonstrates how the average joe has indeed enough creativity and fashion sense to put the big names of the industry to shame.

0 Comments | Posted in Articles By Nicola Realvanity